I often talk with freelance suppliers who every 6-18 months run, a proverbial gauntlet, chasing jobs on job boards and reaching out to clients, agencies old and new with the aim of securing their next engagement.
I’m interested to know what works for them and they are equally curious to know if a refreshed CV or a different [lower?] price will make the difference.
Actually in my experience nether of these makes the key difference. What does help is personality. Smile, laugh and ask how people are: build a relationship. Freelancers who work purely on the basis of a transactional relationship will win work, of course they will. But their engagements will also be purely transactional too.
Let’s face it, we all want to enjoy our working hours and it’s much easier to build trust in working relationships when time is put into building the relationship.
If you have read as far as this paragraph five, you probably already do it. Good on ‘ya.